The wisdom of "Döner Kebab" consumers

I was pretty hungry yesterday in the evening so I decided to go to the city center to get me a "Döner". The plan was good, the only problem I had was that I didn't know which place to choose. The city of Munich has hundreds (or rather thousands) of them! Each place offers very similar product for the similar price. How do I choose the one offering a good quality and won't cause me stomach aches at night?

So what did I do? Well... I just relied on the instinct :-) Sounds easy, but as soon as I got what I wanted (a nice, fresh and tasty "Döner") I realized how complex and logical my decision making process was. (Tip: It has something to do with groups.)

Once I got to the city center I walked along the street for a while passing "Döner" bars. I didn't go to the first one, not even to the second one or third one. The one I've chosen was somewhere in the middle of the street. Just a typical "Döner" place (small and a bit dirty looking). There was however one significant difference if you compared this place to the other ones. In this bar there were people, many people. What's more, people who were waiting in a queue for their food to get prepared. Why did my brain told me to go there and wait with those guys? Illogical, isn't it?

No, it's not. It's rather really cool! This group actually "told" me which place to choose by simply being there and my instinct convinced me that I should rely on their wisdom.

The choice was perfect. I got myself a "Döner" having a very good "price/quality" ratio... just because I was relying on my instinct.



Interestingly, in my city I do not rely on the instinct anymore. I simply know where to go. I guess I learned which bars are the best from some other groups ;-)